The flavour expert
McCormick & Company, Incorporated is on a quest to save the world from boring food! As a global leader in flavour, our passion has been helping people everywhere make the best-tasting food possible.
Our leading brands of spices, herbs, seasoning mixes, condiments and other flavourful products make a real difference in the way people create and experience food, and they can be found throughout the food industry—from retail outlets to food manufacturers to foodservice businesses—and in kitchens all over the world.
Indeed, McCormick creates memorable food experiences and inspires healthy choices that add to the enjoyment of life. With an unrivaled focus on quality, McCormick delivers the taste you trust, sourcing world-class ingredients from 40 countries, with a global family of brands that reaches consumers in 100 countries.
Our team of researchers, trend trackers, marketing experts, chefs, kitchens, food technologists and sensory scientists has identified emerging flavour trends since 2000 through the McCormick® Flavour Forecast®, a catalyst for flavour innovation throughout the food industry.
In Australia, McCormick has an extensive range of convenient and innovative products that includes herbs & spices, recipe mix meal bases, marinades and sauces and gravies. Also in our range are tailored and specialty food products for the QSR, Snack Food, Food Processor and Food Service customers.
Every day, no matter where or what you eat, you can enjoy food flavoured by McCormick.
The future of global flavour
As a global leader in flavour, McCormick® has been on the forefront of identifying emerging culinary trends with our signature Flavour Forecast®.
This annual look at the future of flavour plays a distinctive role in sparking a spirit of discovery worldwide.
Since 2000, the McCormick® Flavour Forecast® has pinpointed top trends and flavours—a hallmark of our passion for flavour.
From those on the verge of widespread appeal to subtle undercurrents just beginning to materialise, these culinary drivers have potential to alter the innovation landscape for the future.
To develop this report, McCormick assembles a dynamic group of our experts—chefs, culinary kitchens, sensory scientists, dietitians, trend trackers, marketing experts and food technologists—from locations around the globe.
It involves a year-long process of culinary exploration, data discovery and insight development.
What follows are five trends with flavour combinations that illustrate how these trends are coming to life through taste. They highlight the world's evolving and intensely personal approach to food—and will shape the way we eat in the year ahead and beyond.