History
1939 – 1940: BORN ON THE BAY
Gustav Brunn, a spice merchant, opens The Baltimore Spice Company in the Chesapeake Bay area, Maryland, and creates “Delicious Brand Shrimp and Crab Seasoning”.
![BIRTH OF THE OLD BAY NAME](https://www.mccormick.com.au/old-bay/-/media/mccormick-australia/banners/old-bay/birth-of-old-bay-name-576X324.jpg)
1945: BIRTH OF THE OLD BAY NAME
Gustav renames his spice to “OLD BAY Seafood Seasoning” after the Old Bay Line, a Baltimore steamship company.
![A NEW BEGINNING](https://www.mccormick.com.au/old-bay/-/media/mccormick-australia/banners/old-bay/a-new-beginning-576x324.jpg)
1990: A NEW BEGINNING
McCormick & Company Global Headquarters acquires OLD BAY into their ever-evolving portfolio of brands.
![2022: OLD BAY GOES GLOBAL](https://www.mccormick.com.au/old-bay/-/media/mccormick-australia/banners/old-bay/spicing-up-sundowner-576x324.jpg)
2022: OLD BAY GOES GLOBAL
OLD BAY launches in the UK & quickly becomes a kitchen staple.
![2023: SPICING UP DOWNUNDER](https://www.mccormick.com.au/old-bay/-/media/mccormick-australia/banners/old-bay/old-bay-australia-map-576X324.jpg)
2023: SPICING UP DOWNUNDER
OLD BAY launches in Australia! OLD BAY continues to build its name around the globe as a must-have spice for die hard lovers of flavour!